business development

Business Strategy Planning

A Strategy for Business Development, Creating Value for Clients

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Much like the sales process, business owners often misunderstand the concepts of business development. Ask one person, and they’ll say business development is sales. Another may say it is marketing. Scott Pollack, a contributor to Forbes, had an excellent definition of business development. Scott wrote, “Business development is the creation of long-term value for an …

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Path to more clients

Marketing in Small Business, a Path to Client Development

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Marketing in small business is one of the most misunderstood areas of the business development process. It’s small wonder why. The search term marketing in small business has 2,150,000,000 pages that talk about that topic. There is much information for thousands of small business owners searching for information. In this article, I’ll clarify the key …

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Business Development

A Strategy for Business Development, the 4 Elements of Revenue Growth

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  Business development is a vast topic. There are so many ideas that it’s next to impossible for small business owners to create a workable strategy that increases revenue. In this article, I’ll tie together the four critical elements of business growth. You’ll learn new definitions for standard terms like marketing, sales, CRM, and workflow. …

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