What Our New Duct Tape Marketing Certification Means to Our Clients At Creative Thinking for Business, we are dedicated to taking tedious marketing decisions, strategy, and tactics off our clients’ plates, so they’re free to make the big decisions that lead to growth and long-term success. To further support that dedication, we are proud to …
For many of the clients I work with, business writing means dull, tedious and time-consuming drudgery they have to complete. The business writing that often comes to mind is probably business plans, sales materials, advertising, reports, and email. However, the definition of what is business writing reads, “the communication of ideas, information, directions or instructions …
What is Business Writing? Simply Communication Between Two People Read More »
Sales wisdom is everywhere. There are so many excellent training resources and information available that the task of learning how to improve sales skills can be baffling and overwhelming. The sales skills question to ask is, what is relevant to me? I have been playing the sales game for close to 40 years. Over that …
How to Improve Sales Skills, Opening the Door to Business Growth Read More »
I came from a family of small business owners. Years ago, growing up, my dad owned a toy store, one of the first toy-specific stores in the area. My dad’s specialty toy store was before the days of large discount houses. My dad and mom made running a small business, their life, and livelihood. I …
Running a Small Business, My Favorite Part of the Process Read More »
In working with small business owners over the years, the one question that comes up time and time again is, what is sales and marketing? As I pointed out in my sales process flowchart article, sales and marketing serve two distinct purposes with each supporting the other. In this article, we’ll answer the question, what …
What is Sales and Marketing? The Key to the Door of Small Business Profits Read More »
When you’re managing, delivering the service, and running your small business, sometimes days seem to collide together with seemingly little to show for it. One day to the next, it’s hard to tell them apart. They often feel the same, and that ‘same’ is hectic. Have you ever stopped to ask yourself, “What did I …
Accomplishment Quotes; Inspiration to Stay Focused on Success for Small Business Owners Read More »
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Much like the sales process, business owners often misunderstand the concepts of business development. Ask one person, and they’ll say business development is sales. Another may say it is marketing. Scott Pollack, a contributor to Forbes, had an excellent definition of business development. Scott wrote, “Business development is the creation of long-term value for an …
A Strategy for Business Development, Creating Value for Clients Read More »
It seems like everywhere you turn, there is a system, app, or software promising to help you get more done every day. Some of those tools promise to help your team work more effectively together. When you search on Google for the term “what is time management software,” you’ll find about 1,150,000,000 results. That’s over …
What is Time Management Software? The Secret to Time Control Read More »
The process to create revenue for a business is focused on the sales process. The challenge is that most small business owners see the sales process as one element; sales. The sales process flowchart will demonstrate that the sales process encompasses all of the aspects of business building. A complete sales process includes: Attracting interest …
The Sales Process Flowchart, Steps to Increased Revenue for Small Business Read More »
