marketing

Sales and Marketing Plans

What is Sales and Marketing? The Key to the Door of Small Business Profits

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In working with small business owners over the years, the one question that comes up time and time again is, what is sales and marketing? As I pointed out in my sales process flowchart article, sales and marketing serve two distinct purposes with each supporting the other. In this article, we’ll answer the question, what …

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Path to more clients

Marketing in Small Business, a Path to Client Development

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Marketing in small business is one of the most misunderstood areas of the business development process. It’s small wonder why. The search term marketing in small business has 2,150,000,000 pages that talk about that topic. There is much information for thousands of small business owners searching for information. In this article, I’ll clarify the key …

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